Launched in 2009, MA.Strum was developed to celebrate and further the design heritage of the famous Massimo Osti. A revolutionary in the world of sportswear, Osti's innovative research into fabrics changed the world of fashion forever. He produced garments that possessed unerring functionality, alongside timeless aesthetics and ground-breaking new technology.
MA.Strum endeavours to build upon this legacy, serving to fulfil the practical needs of the modern day consumer by marrying form and function in a way that goes beyond aesthetic tastes. Each collection is developed with Osti's strongly held belief in mind: first and foremost, mens clothing must be functional. Season after season, we see this reflected in the use of intelligent fabrics, guaranteeing utility and longevity as well as style.