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Asics – An acronym derived from the Latin phrase “Anima Sana In Corpore Sano”, meaning a sound mind in a sound body – began life in 1949, as a dedicated sports shoe brand in the Japanese city of Kobe, and from there has progressed to become a hugely successful international brand, expanding into fashion footwear, as well as their classic athletics range.

The Asics Lifestyle Range represents the brand’s fashion output, and is inspired by archival styles from the 80s/90s to create a collection of re-born pieces, with a retro feel, designed for modern life. 


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