Today, the brand boasts a portfolio of contemporary
menswear, taking inspiration from elements of Birmingham
where “foundry worker meets fashionista”. From the every
day ‘lad’ to the working class hero, you’ll find Luke 1977
hanging in a wide variety of wardrobes.
Away from contemporary fashion, the brand have
stepped in to the world of sports sponsorship, applying
their logo to big sports names like Aston Villa FC,
Millwall FC, Kidderminster FC (football), Dan Evans (tennis),
Project One (motorsport) and more.